Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service BusinessesPaperback – Import, 1 April 2002
Market worth: ₹
Book Condition: Pre Loved
Description
Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service BusinessesPaperback – Import, 1 April 2002
Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.
Details
Title | Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service BusinessesPaperback – Import, 1 April 2002 |
---|---|
Author | Deborah C. Sawyer |
ISBN-13 | 9780910965569 |
ISBN-10 | 0910965569 |
Publisher | |
Language | English |
Edition | Paperback, Import:₹ 8,861.72 ||Kindle Edition:₹ 1,596.88 |
---|---|
Height | 227 mm |
Width | 154 mm |
Thickness | 14 mm |
Binding | Paperback |
Pages |