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Book Condition: Pre Loved
Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service BusinessesPaperback – Import, 1 April 2002
Highlights
English
Language
Paperback, Import:₹ 8,861.72 ||Kindle Edition:₹ 1,596.88
Edition
Pages
9780910965569
ISBN-13
0910965569
ISBN-10
Publisher
227 mm
Height
154 mm
Width
14 mm
Thickness
Paperback
BindingDescription
Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.
