How It Works
How It Works?
Introducing you Lock The Box Online
All you have to do is just sit and roll your fingers around your favourite reads.
SHORTLIST YOUR FAV BOOKS
Explore & Analyze our huge collection. Make a list of your desired books.
SELECT A BOX SIZE
Select a box out of 3 different sized boxes given as per your requirement. Finalize your booklist and fill the particular box up completely.
ADD YOUR ADDRESS
After you are done with the above mentioned. Now you can add your address and proceed further for payment.
REVIEW & CHECKOUT
Have a final look over your box and picks. Choose a convenient payment option (Online, COD) for you and place your order. Wait for us to drive up your dream book box at your doorstep.
Pick Your Perfect Box Size
We will be offering a total of 3 boxes of according to their size of which you can select any as per the number of books you want. You can shortlist the books and put them in a box unless it gets filled. You'll get to know once there is no space left for more.
Shortlisted Books
Books will be automatically removed after 3 hours
Your Selected Box
Select your box
Odysseus Box
(Small)
Perseus Box
(Medium)
Hercules Box
(Large)
Description
Buisness and Intellectual Property
Business and Intellectual Property reflects on the future of IP in the age of new media and shows how - in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures the use of patents, copyrights and trademarks used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.
Details
| Title | Buisness and Intellectual Property |
|---|---|
| Author | ANURAG K. AGARWAL |
| ISBN-13 | 9788184001402 |
| ISBN-10 | 8184001402 |
| Publisher | Random Buisness/Random House India |
| Language | English |
| Edition | IIMA - Business and Intellectual Property: Protec |
|---|---|
| Height | 198 mm |
| Width | 129 mm |
| Thickness | 11 mm |
| Binding | Paperback |
| Pages | 184 |
