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Market worth: ₹ 350
Book Condition: Pre Loved
Brand From The Inside: Eight Essentials To Emotionally Connect Your Employees To Your Business
Author : Libby Sartain
Highlights

English
Language
NA
Edition
272
Pages
9788126520916
ISBN-13
8126520916
ISBN-10Wiley India Pvt Ltd
Publisher
226 mm
Height
152 mm
Width
14 mm
Thickness
Paperback
BindingDescription
Can you effectively build a brand identity if your employees dont buy into it Because of the key role of employees in brand delivery, building and nurturing the internal brand is as critical to an organizations success as promoting the external brand. This book shows leaders across an organization how to work together to motivate employees to embrace the meaning of the brand, and thus consistently deliver the experience it promises to its customers. It also explains how internal branding can be used recruit the best new employees. The authors provide the first comprehensive, step-by-step guide for creating legendary brands from the inside out. Features include practical examples and case histories from famously employee-friendly companies like Southwest Airlines and Yahoo tools and worksheets for breaking through silos and building the brand, including meeting agendas and presentation ideas and methods for building a new brand, improving a current one, or rehabbing a broken brand.