Essentials of Health Care Marketing
Market worth: ₹ 250
Book Condition: Pre Loved
Description
Essentials of Health Care Marketing
University of Massachusetts, Amherst. Textbook for health administration students on the how and what of marketing health care. Main topics are the marketing process, understanding the consumer, and the marketing mix.
Details
Title | Essentials of Health Care Marketing |
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Author | Eric N Berkowitz |
ISBN-13 | 9780834206878 |
ISBN-10 | 0834206878 |
Publisher | Jones & Bartlett Learning |
Language | English |
Edition | NA |
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Height | 235 mm |
Width | 160 mm |
Thickness | 23 mm |
Binding | Hardcover |
Pages | 409 |