The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell -Paperback

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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell -Paperback

Author : Malcolm Gladwell

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Highlights

English

Language

NA

Edition

280

Pages

9780316679077

ISBN-13

0316679077

ISBN-10

Little, Brown and Company

Publisher

176 mm

Height

110 mm

Width

17 mm

Thickness

Paperback

Binding

Description

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.