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Market worth: ₹ 1499
Book Condition: Pre Loved
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell -Paperback
Author : Malcolm Gladwell
Highlights

English
Language
NA
Edition
280
Pages
9780316679077
ISBN-13
0316679077
ISBN-10Little, Brown and Company
Publisher
176 mm
Height
110 mm
Width
17 mm
Thickness
Paperback
BindingDescription
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.