Description

An art expert sees a ten-million-dollar sculpture and instantly spots its a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person... This international bestselling book is all about those moments when we know something without kn An art expert sees a ten-million-dollar sculpture and instantly spots its a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person... This international bestselling book is all about those moments when we know something without knowing why. Here Malcolm Gladwell explores the phenomenon of blink, showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, youll never think about thinking in the same way again. Trust my snap judgement, buy this book: youll be delighted The New York Times Compelling, fiendishly clever Evening Standard Brilliant ... the implications for business, let alone love, are vast Observer Superb ... this wonderful book should be compulsory reading New Statesman Blink might just change your life Esquire Should you buy this book You already know the answer to that Independent on Sunday