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Market worth: ₹ 250
Book Condition: Pre Loved
Essentials of Health Care Marketing
Highlights
English
Language
NA
Edition
409
Pages
9780834206878
ISBN-13
0834206878
ISBN-10
Jones & Bartlett Learning
Publisher
235 mm
Height
160 mm
Width
23 mm
Thickness
Hardcover
BindingDescription
University of Massachusetts, Amherst. Textbook for health administration students on the how and what of marketing health care. Main topics are the marketing process, understanding the consumer, and the marketing mix.